About the program
The Joint Master Degree Program in Cultural and Creative Industry Management is collectively designed and developed by Shanghai Jiao Tong University (SJTU) and University of Southern California (USC). This program integrates the advantages and resources of two mother universities to cultivate future industry leaders with creative spirit and thoughts. Taking creation, innovation and entrepreneurship as its core, the program focuses on the curriculum development in the fields of art, philosophy, economics, management, design, and technology.
The program runs over a period of 2.5 academic years of full-time study. Students who meet the degree requirements of SJTU and pass the thesis defence will be awarded SJTU Master of Journalism and Communication and students who meet the degree requirements of USC will be awarded USC Master of Management Studies in Cultural and Creative Industry.
Located in Los Angeles and founded in 1880 by the Methodist Church, USC is one of the world’s leading private research universities. USC is a member of the Association of American Universities (AAU) and the Association of Pacific Rim Universities (APRU).
USC’s School of Cinematic Arts, Leventhal School of Accounting, School of Dramatic Arts, Annenberg School for Communication and Journalism, Sol Price School of Public Policy, School of Pharmacy, School of Architecture and Viterbi School of Engineering respectively rank among Top 10 in USA.
Located at China’s economic and financial center-Shanghai, SJTU is a comprehensive and national key university directly under the administration of the Ministry of Education (MOE) of the People's Republic of China. Founded in 1896, SJTU is one of the higher education institutions which enjoy a world-renowned reputation in China.
Through 121 years’ unremitting efforts, SJTU has become a comprehensive, research-oriented, and internationalized top university in China. It is now sailing for the aim of becoming a world-class university.
SJTU has 64 undergraduate programs covering 9 major disciplines: economics, law, literature, science, engineering, agriculture, medicine, management, and arts. It boasts strong academic influence in the field of engineering, commercial science, and medicine.
Towards a bright future
Baizhu CHENProfessor of Clinical Finance and Business Economics USC Co-Academic Director ICCI
Baizhu Chen studies macroeconomics and international economics, with an emphasis on China. His work has been published in the Journal of Peace Research, European Journal of Political Economy, China Economic Review, Applied Financial Economics, Social Choice and Welfare, and Journal of Macroeconomics.
He is Senior Researcher at the Institute of Finance and Banking at the Chinese Academy of Social Sciences, chief economist of Sino-Century Capital, a VC firm in Shanghai, and former president of the Chinese Economists Society.
He is academic director for Marshall’s GEMBA program, and a recipient of the Golden Apple Award.
David CRAIGClinical Assistant Professor
Professor Craig is a multiple Emmy Award-nominated producer and former programming executives at A&E and Lifetime Television. Over the past three decades, he has produced over 30 projects, including 100+ hours of television, that included films, television movies, mini-series, and drama series, web series, graphic novels, and stage productions.
Dave and Jeanne Tappan Chair in Marketing Professor of Marketing
Shantanu Dutta is an expert on strategic marketing, especially in high technology markets. He also studies how firms use distribution, partnerships, and value pricing to build competitive advantage.
His research has been published in leading marketing, economics, and management journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science.
Yan GEProfessor Ph.D. Supervisor
Yan GE received his B.A. degree from Northwest University, China, and his Master of Art Theory degree from Chinese National Academy of Arts. From the University of Pittsburgh (U.S.), he received his M.A. and Ph.D. degrees in Art Archaeology. He also holds a master degree in information science.
Yan GE has served in Chinese National Academy of Arts, Birmingham Museum of Art, Philadealphia Museum of Art, Boston College, Jupiter Media Metrix, Shenzhen University, and Shenzhen Graduate School of Tsinghua University. His research interests mainly focus on communication behavior, media organization and art history and archaeology.
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Date: December 1, 2017 —May 31, 2018
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