USC and SJTU Institute of Cultural and Creative Industry

    2018 Joint Master Program

  • About the program

    The Joint Master Degree Program in Cultural and Creative Industry Management is collectively designed and developed by Shanghai Jiao Tong University (SJTU) and University of Southern California (USC). This program integrates the advantages and resources of two mother universities to cultivate future industry leaders with creative spirit and thoughts. Taking creation, innovation and entrepreneurship as its core, the program focuses on the curriculum development in the fields of art, philosophy, economics, management, design, and technology.


    The program runs over a period of 2.5 academic years of full-time study. Students who meet the degree requirements of SJTU and pass the thesis defence will be awarded SJTU Master of Journalism and Communication and students who meet the degree requirements of USC will be awarded USC Master of Management Studies in Cultural and Creative Industry.


    Degree from SJTU

    Master of Journalism and Communication


    Degree from USC

    Master of Management Studies in Cultural and Creative Industry

  • University of Southern California

    Located in Los Angeles and founded in 1880 by the Methodist Church, USC is one of the world’s leading private research universities. USC is a member of the Association of American Universities (AAU) and the Association of Pacific Rim Universities (APRU).

    USC’s School of Cinematic Arts, Leventhal School of Accounting, School of Dramatic Arts, Annenberg School for Communication and Journalism, Sol Price School of Public Policy, School of Pharmacy, School of Architecture and Viterbi School of Engineering respectively rank among Top 10 in USA.

  • Shanghai Jiao Tong University

    Located at China’s economic and financial center-Shanghai, SJTU is a comprehensive and national key university directly under the administration of the Ministry of Education (MOE) of the People's Republic of China. Founded in 1896, SJTU is one of the higher education institutions which enjoy a world-renowned reputation in China.


    Through 121 years’ unremitting efforts, SJTU has become a comprehensive, research-oriented, and internationalized top university in China. It is now sailing for the aim of becoming a world-class university.

    SJTU has 64 undergraduate programs covering 9 major disciplines: economics, law, literature, science, engineering, agriculture, medicine, management, and arts. It boasts strong academic influence in the field of engineering, commercial science, and medicine.

  • Key Facts

    • Program Length: 2.5 years
    • Program Language: English
    • Start Date: September of each academic year.  Newly admitted students should register on the date specified by the Admission Letter.
    • Tuition: The annual tuition at SJTU is CNY 108,000 (approx. USD 16,300); Tuition and fees payable to USC will be due by dates set by and subject to the policy of USC. (http://www.usc.edu)
    • Accommodation at SJTU: CNY 50-60(approx. USD 8-25)/day on-campus

    Course Offerings

    ICCI mainly provides courses of 5 categories:

    1. Theoretical CoursesPhilosophy of Art, Philosophy of Science, Design Mindset, Technology Research and Development, Business Value Analysis
    2. Methodology Courses: Cultural Creativity, Innovation, Entrepreneurship
    3. Engineering Courses: Special Effects, New Media Technology, Cultural Products
    4. Management Courses: Cultural and Creative Enterprises and Industry, Market Management, Cultural Finance
    5.  Technical Courses: Copy Writing, Film Directing, Game Production, Program Planning, Computer Application




    • Several types of scholarships are available for qualified students through application

    Important dates and deadlines

    • Dec 01, 2017: Start of Application 
    • March 31, 2018: Deadline for scholarship application 
    • May 31, 2018: Deadline for self-supported application 
    • Sep 2018: Registration

    Towards a bright future

    Dec 7, 2012

    MOU Signing Ceremony to Jointly Establish ICCI between USC and SJTU

    Nov 4, 2014

    Signing Ceremony of the Official Agreement on Establishing ICCI

    Oct 29, 2015

    The First ICCI Joint Institutional Committee Meeting

    Oct 29, 2015

    ICCI Nameplate Unveiling Ceremony

    Sep 29, 2016

    The Second ICCI Joint Institutional Committee Meeting





    Baizhu CHEN

    Professor of Clinical Finance and Business Economics USC Co-Academic Director ICCI

    Baizhu Chen studies macroeconomics and international economics, with an emphasis on China. His work has been published in the Journal of Peace Research, European Journal of Political Economy, China Economic Review, Applied Financial Economics, Social Choice and Welfare, and Journal of Macroeconomics.

    He is Senior Researcher at the Institute of Finance and Banking at the Chinese Academy of Social Sciences, chief economist of Sino-Century Capital, a VC firm in Shanghai, and former president of the Chinese Economists Society.

    He is academic director for Marshall’s GEMBA program, and a recipient of the Golden Apple Award.

    website: http://www.marshall.usc.edu/faculty/directory/baizhuchen


    David CRAIG

    Clinical Assistant Professor

    Professor Craig is a multiple Emmy Award-nominated producer and former programming executives at A&E and Lifetime Television. Over the past three decades, he has produced over 30 projects, including 100+ hours of television, that included films, television movies, mini-series, and drama series, web series, graphic novels, and stage productions.

    Shantanu DUTTA


    Dave and Jeanne Tappan Chair in Marketing Professor of Marketing
    USC Academic Director ICCI


    Shantanu Dutta is an expert on strategic marketing, especially in high technology markets. He also studies how firms use distribution, partnerships, and value pricing to build competitive advantage.

    His research has been published in leading marketing, economics, and management journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science.

    website: http://www.marshall.usc.edu/faculty/directory/sdutta

    Yan GE

    Professor Ph.D. Supervisor

    Yan GE received his B.A. degree from Northwest University, China, and his Master of Art Theory degree from Chinese National Academy of Arts. From the University of Pittsburgh (U.S.), he received his M.A. and Ph.D. degrees in Art Archaeology. He also holds a master degree in information science.

    Yan GE has served in Chinese National Academy of Arts, Birmingham Museum of Art, Philadealphia Museum of Art, Boston College, Jupiter Media Metrix, Shenzhen University, and Shenzhen Graduate School of Tsinghua University. His research interests mainly focus on communication behavior, media organization and art history and archaeology.

    website: http://smd.sjtu.edu.cn/teacher/detail/id/2


    Get in touch

    DOBE Group


    Shanghai Media Group

    GDi Man Heng

    Zotter Chocolate

    Xiao Hong Shu

    Big Art Museum


  • Why Do they CHOOSE ICCI?

    Voice from current students and alumni

    Amy XU


    I am an enthusiast when it comes to anything traditional. Still debating on how new media’s ability to dislocate our time and space is a good thing or not, my thoughts has led me to wanting more knowledge on the relationship between traditional culture, new media, and culture industry overall. Most importantly, having had majority of my education abroad, I missed and craved for education at home. Thus, having seen what SJTU had to offer, the dual graduate program seemed to be the best fit for me as I consider myself and my environment a global citizen. This program will not only pass on theories but also push us to be better in benefiting global society through a more inclusive global culture industry.

    Nadav Roiter


    When I first applied for ICCI summer program I did not really know what I had in store for me - I took a leap of faith. This was definitely one of the most worthwhile 'gambles' I have taken. I made new friends from all over the world (Japan, China, England, etc.), learned about a new culture, saw beautiful design architecture and museums and tasted interesting cuisine. This was the ultimate summer experience and I highly recommend it! Next year is supposed to be awesome and includes a visit to Beijing and a Chinese porcelain making workshop - I am definitely interested in participating next summer and will see you all in China!
  • How to apply

    Online Application

    Date: December 1, 2017 —May 31, 2018


    Please follow the [instruction] and upload following materials:

    1. APPLICATION FORM: It is very helpful for you to provide as much information as possible before referring the reader to attached materials. 
    2. CV: The CV includes your educational and professional experiences, interests and other information that you think is appropriate.
    3. PERSONAL STATEMENT:The personal statement provides an opportunity for you to present yourself, your background, your ideas, your career goals and your qualifications to the Admissions Committee. Please limit your statement to two pages.

    A confirmation email will be sent in 24 hours upon receiving your application. If you encounter any problem, please contact icci-abroad@sjtu.edu.cn for any enquiry.

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